CMCR’s Research Program is an initiative aiming to enhance faculty members’ networks, attract reputable scholars for collaborative works, promote a rich and stimulating research environment, and to strengthen connections with the local and international scholarly and professional community. To that end, the Centre coordinates research projects related to media and communication such as cross-cultural communication, film, television and culture studies, media ethics and criticism, media system reforms and democratization, and social aspect of new media.
The funded research programs may have the following possible results: organizing international workshops, seminars, symposia, and conferences; generating external grants and attracting international cooperation; and involving and nurturing strong collaboration between individuals, departments, schools, universities, regions, countries, and disciplines.
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2011-2012 | Corporate Social Responsibility (CSR) Governance: A Comparative Study on how Corporation Handle and Communicate their CSR Practices in Hong Kong, and Germany
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2010-2011 | Celebrity Endorsement Research: Impacts, Theories and Challenges
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2008-2009 | Chinese Film Industry Research Group
Program Team
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2007-2008 | Tween girls, Consumption and Gender Identity: A Cross Cultural Study
Program Team
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2007-2008 | Strategic Public Relations Management in the Chinese Society
Program Team
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