Archive program

CMCR’s Research Program is an initiative aiming to enhance faculty members’ networks, attract reputable scholars for collaborative works, promote a rich and stimulating research environment, and to strengthen connections with the local and international scholarly and professional community. To that end, the Centre coordinates research projects related to media and communication such as cross-cultural communication, film, television and culture studies, media ethics and criticism, media system reforms and democratization, and social aspect of new media.

 

The funded research programs may have the following possible results: organizing international workshops, seminars, symposia, and conferences; generating external grants and attracting international cooperation; and involving and nurturing strong collaboration between individuals, departments, schools, universities, regions, countries, and disciplines.

 

Date Lecture/ Seminars
2011-2012 Corporate Social Responsibility (CSR) Governance: A Comparative Study on how Corporation Handle and Communicate their CSR Practices in Hong Kong, and Germany 

Program Team

Dr. Regina Chen Department of Communication Studies, Hong Kong Baptist University

(Program Coordinator)

Dr. Flora Hung Department of Communication Studies, Hong Kong Baptist University

(Research Collaborator)

Prof. Ansgar Zerfass University of Leipzig, Germany

(Research Collaborator)

2010-2011 Celebrity Endorsement Research: Impacts, Theories and Challenges

Program Team

Prof. Kineta Hung Department of Communication Studies, Hong Kong Baptist University

(Program Coordinator)

Prof. Zhao Xinshu School of Communication, HKBU

(Research Collaborator)

Prof. Kara Chan Department of Communication Studies, HKBU

(Research Collaborator)

Dr. Shirley Cheng Department of Marketing, HKBU

(Research Collaborator)

2008-2009 Chinese Film Industry Research Group

Program Team

Prof. Emilie Yeh Academy of Film, Hong Kong Baptist University

(Program Coordinator)

Prof. Poshek Fu East Asian Studies, University of Illinois-Urbana-Champaign School of Communication, HKBU

(Research Collaborator)

2007-2008 Tween girls, Consumption and Gender Identity: A Cross Cultural Study

Program Team

Prof. Kara Chan Department of Communication Studies, HKBU

(Program Coordinator)

Dr. Birgitte Tufte Department of Marketing, Copenhagen Business School, Denmark (Research Collaborator)
Ms Gianna Capello Department of Social Sciences, University of Palermo, Italy

(Research Collaborator)

2007-2008 Strategic Public Relations Management in the Chinese Society

Program Team

Dr. Flora Hung Department of Communication Studies, Hong Kong Baptist University (Program Coordinator)
Mr Alan VanderMolen President of Asia Pacific, Edelman Public Relations

(Research Collaborator)