Program Title Strategic Public Relations Management in the Chinese Society Program Period April 2008 to May 2009 Program Team Coordinator:Dr. Flora Hung, Assistant Professor, Department…
Program Title Tween Girls, Consumption and Gender Identity: A Cross Cultural Study Proposed by Prof. Kara Chan, Professor, Department of Communication Studies, Hong Kong Baptist…
Program Title Chinese Film Industry Research Group Program Period August 2009 to December 2010 Program Team Coordinator: Prof. Emilie Yueh-yu Yeh, Director, Centre for Media…
Program Title Celebrity Endorsement Research: Impacts, Theories and Challenges Program Period January 2011 to December 2012 Program Team Coordinator: Dr. Kineta Hung, Associate Professor, Department…
Program Title Corporate Social Responsibility (CSR) Governance: A Comparative Study on How Corporations Handle and Communicate Their CSR Practices in Hong Kong, and Germany Program…