Date
|
Lecture/ Seminars
|
Speaker
|
| Oct 24, 2016 |
Online/Social Intelligence Research for Public Relations and Advertising Practice |
Angus Cheong |
| Sept 27, 2016 |
Using Online/Social Intelligence for Effective Campaign Planning |
Ralph Szeto |
| Apr 7, 2016 |
Case Sharing in Reputation and Issue Management |
Mr. Charles Lankester |
| Mar 30, 2016 |
Data Analytics of Digital Public Relations: Practices and Challenges |
Mr. Angus Cheong |
| Nov 17, 2015 |
Global Trends in Strategic Communication Management: Results and insights based on empirical research across 80 countries |
Prof. Ansgar Zerfass |
| Sep 12, 2015 |
Digital Data Analytics and Social Media Management |
Mr. Chun-Hung Lu |
| Mar 18, 2015 |
Drawing Connections between Public Relations,Cognitive Behavior and Neuroscience:Opportunities and Implications for the Profession and Practice |
Dr. Terence Flynn |
| Mar 18, 2015 |
Top Ten Public Relations Research Insights for 2014 and Their Implications for the Practice |
Dr. Sarab Kochhar |
| Oct 27, 2014 |
Managing Reputation Risk in a Global Economy |
Harlan Loeb |
| Mar 24, 2014 |
Using Research to Measure Digital Communication Activities |
Mr. Fergus Clarke |
| Mar 13, 2013 |
Two Dynamics that Change Everything in PR:
Extreme Transparency and the New Definition of News |
Mr. Rob Flaherty |
| Feb 26, 2013 |
A Career Starting Point in PR |
Mr. Simeon Mellalieu Mr. Patrick Yu Ms. Nicola Monks |
| Nov 21, 2012 |
Corporate Sustainability |
Ms. Maria Cheung |
| Nov 13, 2012 |
Communications is Changing |
Mr. Fred Cook |
| Apr 17, 2012 |
Crisis Preparedness: How Can We Be 100% Prepared? |
Ms. Elin Wong |
| Mar 22, 2012 |
Engaging Employees and Improving Operational Excellence through Internal Crowd Sourcing |
Mr. Christian Schubert |
| Mar 04, 2011 |
Social Media Governance:
Regulatory Frameworks as Drivers of Success in Online Communications |
Prof. Dr. Ansgar Zerfass |
| Feb 24, 2011 |
Measurement and Communication Controlling –
New Directions |
Prof. Dr. Ansgar Zerfass |
| Nov 10, 2010 |
Consumers Engage |
Mr. Alan VanderMolen |
| Nov 03, 2010 |
Managing Issues in a Minefield:
Navigating Communications in today’s Treacherous Political, Economic and Financial World —
Analyses and Observations through Case Studies |
Mr. Chris LIU |
| Oct 20, 2010 |
From Bad Boy to Giraffee – Brand Vulnerability Matters |
Ms. Georgeana FUNG |
| Feb 24, 2010 |
Transparency and Trust: Interwined |
Mr. Alan VanderMolen |
